Make it easier for customers to book appointments directly from your Instagram Business Profile by connecting it with Appointy.
With Instagram's Book Now action button, customers can access your Appointy booking page, explore your services, check availability, and schedule appointments without having to search for your booking link.
This is especially useful for salons, spas, fitness studios, consultants, wellness businesses, and other service providers that attract customers through Instagram.
What Does the Instagram Book Now Button Do?
The Book Now button is a call-to-action displayed on eligible Instagram business profiles that allows visitors to access an online scheduling service.
When you connect Appointy with Instagram, customers can:
- Access your Appointy booking calendar from your Instagram profile.
- Browse your available services and appointment times.
- Select their preferred service, date, and time.
- Complete their appointment booking through Appointy.
Appointments booked through your Appointy scheduling page can then be managed from your Appointy account.
Requirements for Connecting Appointy with Instagram
Before getting started, make sure you have:
- An Instagram Business Profile: Your Instagram account must be configured as a professional business account.
- An Appointy Account: You need an active Appointy business account with your services and booking availability configured.
- The Instagram Mobile App: The Book Now action button is configured through the Instagram app on your mobile device.
Note: Instagram action-button availability may vary depending on your business category, geographic location, and account eligibility.
How to Add a Book Now Button to Instagram Using Appointy
Follow these steps to connect your Instagram Business Profile with Appointy.
- Open the Instagram app on your mobile device and go to your Business Profile.
- Tap Edit Profile.
- Under Public Business Information, select Action buttons. Depending on your Instagram version, this option may appear under Contact options → Add an action button.
- Select Book now.
- Choose Appointy from the available scheduling partners, if listed.
- Sign in to your Appointy Admin Account and follow the authorization instructions.
- Tap Done or the displayed confirmation option to complete the integration.
Once the integration is successfully connected, the Book Now button will appear on your eligible Instagram Business Profile.
Customers can tap the button to access your Appointy booking calendar and schedule an appointment.
Important: The available settings and navigation labels may vary depending on your Instagram app version. The Appointy option must be available in Instagram's scheduling partner list for this native integration method to work.
How to Check Whether Your Instagram Booking Button Works
After completing the setup, verify that customers can access your Appointy booking page.
- Open your Instagram Business Profile.
- Locate the Book Now button.
- Tap the button to check that your Appointy scheduling page opens.
- Verify that your services and available appointment times are displayed correctly.
If your booking page opens successfully and displays the expected services, customers can use it to schedule appointments.
Alternative: Add Your Appointy Booking Link to Your Instagram Profile
If the native Book Now integration is unavailable or Appointy does not appear among Instagram's scheduling partners, you can still promote online booking by adding your Appointy scheduling URL to your Instagram profile.
How to Add Your Appointy Booking Link
- Log in to your Appointy Admin Panel and copy your business booking URL.
- Open the Instagram app and go to your Business Profile.
- Tap Edit Profile.
- Select Links.
- Tap Add external link.
- Paste your Appointy booking URL.
- Enter a descriptive link title, such as Book an Appointment.
- Save your changes.
Your Appointy booking link will now be accessible from your Instagram profile.
Tip: You can also share your Appointy booking URL in Instagram Stories using the Link sticker, where available, to help customers schedule appointments from your content.
Troubleshooting Instagram Booking Integration
1. Appointy Is Not Appearing in Instagram's Scheduling Partner List
If you cannot find Appointy when configuring the Book Now button:
- Confirm that you are using an Instagram Business Profile.
- Update your Instagram app to the latest available version.
- Check whether the Book Now action button is available for your account.
- Review the scheduling partners displayed by Instagram.
If Appointy is not available, use the alternative method of adding your Appointy booking URL to your Instagram profile.
2. The Book Now Button Is Not Appearing on Your Profile
If you have completed the setup but cannot see the Book Now button:
- Reopen your Instagram Business Profile.
- Navigate to Edit Profile → Action buttons.
- Check whether your booking integration is configured.
- Complete any pending authorization steps.
- Save the settings and check your profile again.
The button's visibility and placement are controlled by Instagram.
3. Customers Cannot See Available Appointment Times
If customers can open your Appointy booking page but cannot find available appointment slots, review your Appointy scheduling configuration.
Check that:
- Your services are configured and available for online booking.
- Your staff members have the appropriate working hours and availability.
- The selected services are assigned to the relevant staff members.
- There are available appointment times for the dates customers are selecting.
You can also open your Appointy booking URL directly to verify whether the same availability issue occurs outside Instagram.
4. Instagram Opens the Wrong Booking Page
If your Instagram profile is directing customers to an incorrect or outdated booking page, review the configured booking destination.
If you are using a profile link, update it with your current Appointy booking URL through Edit Profile → Links.
If you are using the native Book Now integration, review the connected scheduling partner configuration.
Frequently Asked Questions
Can customers book Appointy appointments directly from Instagram?
Yes. Customers can access your Appointy booking page from Instagram using a supported Book Now action button or a booking link added to your profile. They can then select a service, choose an available time, and complete their booking.
Do I need an Instagram Business Profile to add a Book Now button?
Yes. Instagram's native booking action buttons are intended for eligible professional business accounts.
If the native booking button is unavailable, you can use your Appointy booking URL as a profile link instead.
How do I connect Appointy with Instagram?
Open your Instagram Business Profile, navigate to Edit Profile → Action buttons → Book now, and select Appointy if it is available among the scheduling partners. Then sign in to your Appointy account and complete the authorization process.
What if Appointy does not appear in Instagram's scheduling partners?
You can still allow customers to book appointments by adding your Appointy booking URL under Edit Profile → Links → Add external link.
Do appointments booked through Instagram appear in Appointy?
Yes. Appointments completed through your Appointy booking page are managed in your Appointy account, just like other appointments booked through your scheduling page.
Can I add an Appointy booking link to Instagram without using the Book Now button?
Yes. Copy your Appointy booking URL and add it as an external link to your Instagram Business Profile.
Can I share my Appointy booking link in Instagram Stories?
Yes. Where Instagram's Link sticker is available, you can add your Appointy booking URL to Stories so viewers can access your scheduling page.
Why is the Book Now button missing from my Instagram profile?
The button may be unavailable because of your account type, regional eligibility, scheduling partner availability, or incomplete integration settings.
Check your Instagram account configuration and available action buttons. Alternatively, add your Appointy booking URL to your profile links.
Do I need to create separate services for Instagram bookings?
No. Customers accessing your Appointy scheduling page through Instagram can book the services that you have already configured and made available for online booking.
Need Additional Help?
If you need assistance setting up your Appointy booking page or making your services available for online booking, visit the Appointy website and start a live chat with our support team.